Promotional Products Professional Achieves Industry Certification

Gary Dials

DAYTON, OH., (January 29, 2020) – Gary Dials, Ecommerce Manager at Shumsky, Dayton, Ohio, earned the certification of Certified Advertising Specialist (CAS) administered by Promotional Products Association International (PPAI;, the largest international not-for-profit association for more than 15,000 members of the $21-plus billion promotional products US industry.

The Certified Advertising Specialist (CAS), is the promotional products industry’s premier professional designations. Individuals with a PPAI Certification are industry leaders—those who have attained a higher standard of professional competence, knowledge and experience. PPAI industry certification is acquired through a combination of: required certification classes, demonstrated years of employment in the industry, education, industry contributions and a successful demonstration of expertise. Certification is maintained through continuing education to ensure current knowledge and leading-edge professional skills.

“Gary has demonstrated his dedication and passion for our industry through this significant achievement,” says Juli Clark, Chief Operating Officer at Shumsky, “A relatively small percentage of professionals hold these certifications and are known as the industry’s innovators and leaders.” The Certified Advertising Specialist (CAS) Certification requires 75 hours from a structured industry approved curriculum, a minimum three years of experience in the promotional products industry and a passing score on the CAS Certification exam. The rigorous curriculum required includes an overview of the promotional products industry, promotional programs, best practices/ supplier-distributor relations, advertising and marketing overview, product safety basics and business ethics. Upon completion of the core curriculum, individuals then can structure their own course schedules to deliver the greatest relevance and value for their careers.

Through industry certification, promotional products professionals can earn the designations of Certified Advertising Specialist (CAS), Master Advertising Specialist (MAS) or Master Advertising Specialist Plus (MAS+). PPAI Certification demonstrates a commitment to both business excellence and continual professional growth. PPAI Certification Program has been recognized as a reliable indicator of professionalism and excellence in the promotional products industry. For more information on the CAS, MAS, MAS+ Certifications, please visit or e-mail

About Shumsky: Shumsky is a WBENC Certified Women’s Business Enterprise, a PeerNet partner for over 25 years, and one of only six promotional companies in the United States with ownership in IGC Promotions. With over 65 years of experience, Shumsky has created a solid, end-to-end Engagement Journey™ for their clients and their brands. They use our industry expertise to drive brand awareness, loyalty, and employee engagement through high-quality promotional products and an interactive employee rewards and recognition platform. Contact us to learn more about Shumsky.