Corporate Gift Giving for the Holidays

It’s that time of the year, holiday cards are being sent, treats are being shared, and good cheer is being spread to friends and family far and near. The holiday season is a great time of the year for your business to say thank you, especially to the people who helped make the year successful – your clients.

Corporate gift giving can be challenging due to corporate gift policies about what employees may or may not accept. While not all gifts are as thoughtful as the one Jim gave Dwight in the video above, corporate gifts can be meaningful, useful, and leave a lasting impression while staying within corporate gift giving and receiving guidelines.

Organizations are working hard to give great gifts within corporate gift guidelines and it appears that corporate gift giving is on an upward trend this holiday season. The American Express OPEN Smalll Business Holiday Monitor reported that 51% of company managers at the 501 small businesses they surveyed said they are shipping out presents to clients this year, an 8% increase from 2011. Additionally, the report stated that the average budget for small businesses giving out gifts rose from $827 to $958 — a 15% increase.

For 2012, corporate gift giving is on the rise. Top gifts range from cool tech gadgets and accessories like iPad cases and portable speakers to the classics like holiday food tins and organizational calendars. Whether you choose to go the tech route or the more traditional route, working with an experienced promotional marketing agency to develop the perfect corporate gift this holiday season is a great way to delight customers and generate positive brand recognition.