811 East Fourth Street
Dayton, OH 45402
June 16, 2006
For Immediate Release

SHUMSKY takes Ideas to the next Level

Dayton, OH: Shumsky, a locally-owned PROMO Magazine Top 100 promotional products agency has opened a new door at their headquarters location in Dayton, Ohio. ‘Shumsky Beta…Inventive Concepting’ is a new division created by Chairman and CEO, Michael Emoff, that will offer the service of evaluating new product ideas and helping to bring them to the marketplace.

“Ideas take expertise to develop and there are a lot of great business and product ideas created that simply never make it into the marketplace because of the inventor’s lack of resources and time” says Emoff. “Internally we have over 20 patents and pending patents on new ideas strictly within our business divisions, many of which are marketed by our firm and some we simply don’t have time to develop”. Due to the creative nature of Shumsky in general, many very creative ideas work their way to our drawing board “often brought to us by outside inventors” adds Emoff.

The business model is simple, inventors bring their ideas to Shumsky Beta and Shumsky Beta uses new and existing manufacturing relationships to broker them to market. “Shumsky Beta becomes a clearinghouse for practical ideas” states Emoff, “our investment is in our network of manufacturers who rely on new ideas to differentiate their product offerings within their respective industries.” Now you know what t6o do with that great idea you’ve been holding on to for all these years!

For more information on Shumsky Beta and Shumsky Promotional Agency log onto at www.shumsky.com