Shumsky Idea Box
Resources
Our resources page is designed to provide tools and ideas to help you become a better marketer, team member, and leader within the world of integrated marketing communications. Over time, our resources page will continue to grow in the number and scope of topics and ideas we’ll feature here.
Whether you’re a seasoned marketer looking for a fresh eye on an old topic or a business leader looking for tools to educate your organization, we hope you’ll find some valuable information here. Look around and feel free to use what you find. Of course, if you have questions, we’d be more than happy to talk to you – just email us here with your questions and we’ll respond in kind – you can also call us directly at (800) 223-2203.
Strategic Planning and Marketing Communications Planning
| Resource | |
|---|---|
| Competitive marketing communication audit | Download |
Creative Brainstorming
| Resource | |
|---|---|
| Download | |
| 7 Rules for creative brainstorming | |
Event Planning and Management
| Resource | |
|---|---|
| Download | |
| Top Five ways to avoid being a fish | |
| Keynotes, VIPs, and gifts (coming soon) | |
Direct Marketing Campaigns
| Resource | |
|---|---|
Trade Shows (coming soon)
| |
| Targeting and stack ranking your prospects (coming soon) | |
| The 4th dimension (coming soon) | |
Web sites and Associations
| Association | |
|---|---|
WOMMA - Word of Mouth Marketing Association
| http://www.womma.org/ |
| DMA - Direct Marketing Association | http://www.the-dma.org |
| IABC - International Association of Business Communicators | http://www.iabc.com/ |
| SHRM - Society for Human Resource Management | http://www.shrm.org/ |
| AAF - American Advertising Federation | http://www.aaf.org/ |
| IABC / CW magazine | http://www.iabc.com/cw/ |
| HOW - design - creativity - business | http://www.howdesign.com/ |
| PRINT magazine - America's graphic design magazine | http://www.printmag.com/ |
| Springwise - Your daily fix of entrepreneurial ideas | http://www.springwise.com/ |
| ASI - Advertising Specialty Institute | http://www.asicentral.com/ |
| Brandchannel - Interbrand's online exchange about branding | http://www.brandchannel.com/ |
| Aileron - Leadership and professional management services | http://www.aileron.net |
| Fast Company magazine | http://www.fastcompany.com/ |
| The Forum at Northwestern University | http://www.performanceforum.org/ |
| IMA - Incentive Marketing Association | http://www.incentivemarketing.org/ |
| PPAI - Promotional Products Association International | http://www.ppai.com |