Marketing Professionals

No one understands the importance of good relationships to an organization like marketers. Like you, we focus our attention on helping

  • Your sales force create and build better customer relationships,
  • Your management team create and build better relationships with employees and investors
  • Your company create and build better relationships with the communities in which you do business.

All of these audiences are important to your overall success and Shumsky is singularly focused on one-to-one relationship building.

We have deep experience in the following areas:

Relationship Marketing

  • Trade Shows & Conferences
  • Direct Mail Campaigns
  • Customer Gifts & Reminders

Corporate Communications

  • Annual Meetings
  • Sales Meetings and Initiatives
  • Company Initiatives

And while a lot of the work we do to support corporate marketing and marketing agency clients centers around direct marketing – more and more, marketing departments and agencies alike are interested in a deeper partnership – people who can help them better understand the changing environments in which we are all operating to influence behavior.

Shumsky works hard to understand these environments to provide expert consulting as well. Invite one of our experienced representatives to your planning meetings early and often so that we can better help you define and execute the most effective marketing solutions.

Contact us today to learn more about how we can help you with your next project and beyond!

 dThe business world has changed and for many marketers it's hard to keep up. Too often the focus of our work centers on bigger and better tools - from digital tools to new distribution channels. Yet, often the more relevant considerations have to do with general business environments - culture and the nature of how business is conducted. The other consideration has been the erosion of Marketing's importance across the enterprise. As trends over the past 20 years have been focused on things like cost-based analysis and efficiency through the use of technology, companies often turn over major business decisions such as how to grow revenue and expand market share to operations, IS, and finance leaders.

Fortunately for some businesses, this trend is beginning to subside in favor of inviting sales and marketing leadership back to the board room.

aIn these two points, we recommend a couple of books that we have found add considerable value to the way we as marketers approach our roles within our organizations and in service to our clients.

Dr. Kumar, in Marketing as Strategy, focuses his attention on the issues facing CEOs to help marketers understand a couple of basic premises: 1) we haven’t always been excluded from the board room – the majority of CEOs used to come from sales and marketing leadership. 2) It’s up to us to reclaim our value and relevance at the highest levels of our organizations.

 

Daniel Goleman, in his follow up work to Emotional Intelligence, delivers powerful insights into the nature of human relationships. This new work, Social Intelligence, has direct and meaningful impact to marketers at every level as we seek to improve our understanding of relationships – what drives people and how we can better leverage those relationships most important to us.


Talk to one of our professionals today to learn more about how we can help you achieve your goals and earn a chance to win one of these books for free!