The 2013 golf season is in full swing! Every year more than 30 million avid, part-time, and occasional golfers head to the links.  More than 75% of golfers have a net worth over $100,000 and golf season brings golf outings and the opportunity to get brand recognition with this high buying power demographic.

This year the Shumsky Promotional Buzz wants to share some unique promotional items that are the perfect way to make a lasting impression with golfers this season.

	Customizable golf clubs from any of the major golf brands will definitely generate buzz at golf outings.  The better the club the more likely it is that golfers will regularly use it, generating brand recognition for rounds (and years) to come.
	What is needed by every golfer who tees it up for a round of 18…?  A Golf Bag.  Custom golf bags are another great way to generate brand recognition with golfers.  When it comes to golf bags the options are limitless from size, style, and pockets, to your choice of screen-printing and embroidery on select bags.  With these options, you can create the perfect promotional piece for your business.
	Logoed golf balls may seem a bit ordinary, but the simple truth is the average golfer needs them…lots of them!  Golfers can never have enough golf balls and with options from premium to value, you can choose the perfect ball to represent your brand and fit your budget.  Another great thing about golf balls is the variety of options you have to give them out: boxes, sleeves, individual, or pairing them with a nice valuables pouch works too!
	A unique item that most golfers use, but most rarely think about, is a golf glove.  A custom golf glove can be branded for your business, generally on the attached ball marker.  Every time the golfer looks at their hand they will be reminded of your company and what you have to offer.
	There are a variety of custom ball marker ideas, from poker chips to hat clips. One of our favorites is the adjustable golf ball marker and balance band.  The magnets in this band help optimize the natural energy of the body, and the epoxy dome in the middle of the band holds a custom ball marker.  This band will help energize golfers, and provide a convenient place for them to keep their ball markers.

Here’s to a good golf season in 2013, filled with great golf outings, low rounds, and lots of fun.   As always, stay tuned to the Shumsky Promotional Buzz for the latest in unique promotional ideas for golf and more this summer.

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This four-in-one tote bag is perfect for sporting events this spring.  Avoiding wet benches and grassy areas is simple with this unique item.  Turn the tote bag into a blanket with the waterproof side facing down and your wet seating problems are solved.  A bag, blanket, cushion, or jacket, this tote is the perfect accessory this spring.

You can never have too many umbrellas for customers and clients.  Why not try using an innovative compact umbrella like this one, conveniently hide your umbrella away when it’s not in use, but easily take it out when needed.  The added flashlight utility is perfect for stormy nights navigating your way to the car, or while you’re trying to find the keyhole in a door.

Keep your clubs dry this spring with this unique rain wedge golf bag cover.  A unique take on the traditional bag cover, the rain wedge cover allows you to use one hand to flip up the cover while your other hand quickly removes a club from the bag.

This rain jacket backpack combo is perfect for spring and summer festivals.  Use it as a backpack for prizes and other goods while attending events and have peace of mind knowing you can easily unfold the jacket if the weather takes a turn for the worse.

Be your own meteorologist this year, and measure the rain yourself.  This fun promotional item is great for kids and weather enthusiasts alike.  Using the oval panel rain cone, you can measure precipitation whether it’s a heavy downpour or a light sprinkle.

These are just a few of the many promotional items that are perfect for rainy spring weather.  If you’re interested in creating the perfect promotional marketing campaign this spring, be sure to contact a Shumsky representative today.  As always, stay tuned to the Shumsky Promotional Buzz for the latest in promotional product news and events, and remember to stay dry this April.

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Check out the infographic below from the Advertising Special Institute with some more fun facts and figures about logoed writing instruments.

A few of the most interesting things the Shumsky Promotional Buzz saw in the infographic include:

• It is more likely that parents and grandparents own a promotional writing instrument than younger age groups.  So if you are targeting those age brackets, a pen could be a useful item to give away with your companies brand on it.
• Also, Philadelphia businesses take a special note, residents of the City of Brotherly Love, are more likely than anywhere else in the United States to own a promotional pen or pencil.

As always, stay tuned to the Shumsky Promotional Buzz for the latest in promotional product news and ideas.

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Shumsky is EXPANDING staff and Dayton, Ohio facilities under management of Boost Technologies, LLC

DAYTON OH: In order to support continued growth and meet 2013 goals and objectives, Shumsky has strategically added new personnel at their Dayton, Ohio headquarters.  This includes personnel in sales, client support, marketing, and fulfillment services.  Shumsky is excited to announce the following new team members:

• Joe Eckley, Online Marketing Coordinator
• Stacy Campbell, Merchandise Buyer
• Kelly Giuliani, Sales Manager Promotional
• Jim Boshinski, Chief Technology Officer
• Vince Lintner, Account Manager Fulfillment Services
• Michelle Monhollen, Account Manager
• Heather Sampson, New Business Development
• Nichole Richardson, Account Administrator
• Taylor Ralston, Therapeutic Pillows New Business Development
• Rachel Herrington, Therapeutic Pillows New Business Development
• Kristina McGee Pruitt, Graphic Designer
• Liz Ross, Account Administrator
• Taylor Jones, Customer Service Representative Fulfillment Services
• TJ Lee, Account Correspondent
• Ruth Balsinger, Account Administrator
• Melissa Morgan, Office Assistant

“Shumsky is poised for continued growth and new development initiatives throughout 2013” says Anita Emoff, President.  “In order to accommodate our plans for all four of our business brands (Shumsky, Shumsky Therapeutic Pillows, Boost Rewards, and Outta the Box Dispensers) now managed under Boost Technologies LLC., we are remodeling and giving all of our office spaces a ‘make-over’. We are very excited for this and every staff member is going to be in a new  fresh space that will help inspire creativity, develop our ideas, and help make us even more efficient and productive as individuals, but more importantly, as a team. We are asking our customers for patience as we continue our construction through second quarter. Our showroom will temporarily not be accessible but we will have space designated for our Sales Executives to show samples and work online during customer meetings and visits to create the right promotion to meet their needs. Our momentum and energy for our customer solutions will not be interrupted and the ends to the means will be well worth it for us and for our customers!”

Boost Technologies, LLC comprises four dynamic and progressive business brands headquartered in Dayton, Ohio. We serve customers spanning the globe and have earned a reputation for the value and focus we place on building relationships through trust – trust that we deliver, we innovate, we improve our customers’ experience, and we bring passion to every facet of the solutions we offer. Our teams discover, develop and deliver creative solutions for one reason ~ to differentiate ourselves, and ultimately differentiate our customers.

To learn more about Shumsky or to view examples of the full spectrum of promotional services they provide visit Shumsky online at www.shumsky.com.  To learn more about Boost Rewards and our online rewards and recognition solutions, visit www.boostrewards.com, Shumsky® Therapeutic Pillows provide the healing touch that helps patients recover quickly and effectively from many types of surgeries and helps promote the care facilities’ brand www.therapeuticpillows.com.  To learn more about Outtathebox Dispensers, our line of disposable point of sale dispensers, visit www.outtathebox.com.

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• *The Detroit Tigers will be giving the first 10,000 fans a commemorative coin representing the 45^th anniversary of their 1968 World Series Championship at a May 25^th game against the Twins.

• *The Cleveland Indians will be giving away replicas of the Indians Hall of Fame plaque of slugger Rocky Colavito at their June 22^nd game against the Angels.

• *The Arizona Diamondbacks will be doing several interesting promotional giveaways this season.  The first is a Wade Miley Garden Gnome giveaway to the first 20,000 fans at their April 27^th game against the Rockies.  They will also be giving away Luchador masks and Luchador capes at July 27^th and September 15^th games respectively, to celebrate the large Hispanic population in Arizona.

• *To celebrate their 7^th World Series Championship the San Francisco Giants will be giving out replica World Series rings made from metal to the first 40,000 fans through the gates, the same day Giants players will receive their rings in a pre-game ceremony.  Additionally, the Giants will be giving away orange, black, white, and grey plaid fedoras and orange sombreros at August 24^th and September 7^th games respectively.

• *In honor of one of their most beloved players, Coco Crisp, the Oakland A’s will be giving away Coco Crisp Cereal Bowls at their June 2^nd game against the White Sox.

• *Last but not least on our list is the Seattle Mariners, with perhaps the most unique and funny promotional item giveaway.  The Mariners will have the first ever “Beard Hat Night” on April 26^th against the Angels.  The first 20,000 fans will receive a beard hat, which consists of a ski cap with faux facial hair, the next day they will give out full-size Louisville Slugger bats to kids 14 and under.

We hope that some of these fun promotional ideas will encourage you to get out to the ballpark this spring and cheer on your favorite team.  Whether it is a classic promotional item like a bobble head or an original idea like a fedora there a plenty of fun things happening at Major League Baseball stadiums this year.  As always stay tuned to the Shumsky Promotional Buzz for the latest in promo news and ideas.

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Shumsky is excited to announce the release of our 2013 Best of Show Catalog, chosen from items at the 2013 PPAI Expo  and the 2013 ASI Orlando shows.  The PPAI Expo is the promotional product industry’s largest and longest running trade show dedicated to bringing distributors and suppliers together. As the largest event on the East Coast, ASI show in Orlando features more than 700 cutting-edge suppliers, timely free education, insightful Keynotes and around-the-clock networking.  Categories for our favorite promotional products include:

You can check out the 2013 Best of Show catalog here.  See an item you like? Be sure to contact your Shumsky sales rep today to find out how you can use one of these Best Of Show items for a dynamic new promotional campaign for your organization.  As always stay tuned to the Shumsky Promotional Buzz for the latest in promotional product news and events.

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Not Your Ordinary Mail Campaign

Shumsky was tasked with developing a unique and informative campaign to introduce doctors to a new sleep apnea device.  Our end-result was an innovative two-phase mail campaign designed to educate doctors and increase their willingness to try the new device.

The first phase of the campaign delivered stress relievers in the form of exact replicas of the new sleep apnea device, enabling doctors to familiarize themselves with the size and feel of the new product. [more]

Have a drink and make some MUSIC.

Looking for an item that is perfect for the gym, beach, travel, car, and work? Check out our new Beat Bottle! Store your phone in this sleek compartment and play music that amplifies through the bottom of the bottle.  Ask your Shumsky Representative about the Beat Bottle today. [find out more]

Not seeing something in the newsletter leave a comment or contact a Shumsky sales representative today.

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The Pyramid Awards, first introduced in 1958, have grown more relevant with time by recognizing award-winning campaigns that demonstrate the effective use of promotional products, packaging and copywriting to create integrated marketing communications programs that deliver quantifiable results. Winners of PPAI Pyramid Awards are recognized for the outstanding, creative use of promotional products in a variety of client programs and campaigns.

“Shumsky is a thought-leading organization that embodies the initiative, vision and innovation defining the promotional products industry,” said Paul Bellantone, CAE, president and CEO at PPAI. “We are pleased the Pyramid Awards competition is encouraging excellence and delivering exposure for these deserving award winners. It is through these achievements that promotional products continue to play an essential role in successful marketing and branding strategies.”

Shumsky was presented a Gold 2013 PPAI Pyramid Award in the category of Tradeshow Exhibit Traffic Programs. These winners were selected by a panel of industry professionals and independent, outside marketing and advertising professionals. For more information about the PPAI awards program visit www.ppai.org/awards or contact the PPAI Awards and Recognition department at awards@ppai.org.

To learn more about Shumsky or to view examples of the full spectrum of promotional services they provide visit Shumsky online.  The friendly and knowledgeable Shumsky team will be happy to assist you in developing the perfect promotional marketing solution or strategy for your organization.  Also, keep up-to-date on all the latest Shumsky news, events, and offers on Shumsky’s Facebook page.

About Shumsky

Shumsky, http://www.shumsky.com, delivers promotional marketing solutions that drive customer brand awareness.  Shumsky offers promotional technology solutions, creative brand solutions, brand compliance solutions, promotional product fulfillment and distribution solutions, promotional product online store solutions, and more.

About PPAI

Promotional Products Association International is the world’s largest and oldest international not-for-profit promotional products association with a 110-year history of serving a membership that has grown to more than 10,600 corporate members; and advocating for the $17.7 billion promotional products industry with its more than 31,000 businesses and 432,000 professionals. The multi-billion-dollar industry includes wearables, writing instruments, calendars, drinkware and many other items, usually imprinted with a company’s name, logo or message.  For information regarding PPAI or to learn more about the proven power of promotional products (including research and case studies), visit the PPAI website at www.ppai.org.

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Check out the photos of our team celebrating below, and see the full press release about our 2013 Golden Pyramid  award-winning campaign here.

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Wearables magazine provides industry tips and tools from leaders in the field designed specifically to provide guidance for today’s apparel business owner.Wearables magazine is published 10 times a year, and has been voted as the #1 most useful publication compared to PPB, Impressions, and Printwear.

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