Shumsky Idea Box

• Corporate logo
• Corporate positioning statement
• Corporate tagline
• Product names and logo marks
• Product positioning statements
• Corporate and product brochures
• Selected web pages
• Selected advertising layouts
• Selected direct mail pieces

Additionally, this audit will capture key positioning statements and value proposition language to assess common phrases and ideas, as well as key phrases that may be unique to a given competitor. To do so, this audit will complete a matrix that aggregates competitors’ key language.

The list of competitors can be organized by your business units or brands, by industry served, or other designation. In some cases a competitor will compete in more than one area. If so, the audit will list the competitor only once but will identify all of the areas in which it competes.

Section 1 – Competitor examples

Name:
HQ Address:
Website URL:
Areas in which this company competes: (list all that apply)

Checklist of collected marketing communications materials: (printouts or electronic versions of each item should be pasted into or attached to this section)

Name:
HQ Address:
Website URL:
Areas in which this company competes: (list all that apply)

Checklist of collected marketing communications materials: (printouts or electronic versions of each item should be pasted into or attached to this section)

Name:
HQ Address:
Website URL:
Areas in which this company competes: (list all that apply)

Checklist of collected marketing communications materials: (printouts or electronic versions of each item should be pasted into or attached to this section)

Name:
HQ Address:
Website URL:
Areas in which this company competes: (list all that apply)

Checklist of collected marketing communications materials: (printouts or electronic versions of each item should be pasted into or attached to this section)